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Preparing ourselves for the 21st century...
Since 1990, bold changes were initiated and implemented
swiftly to capitalise on changing business conditions.
The Singapore office, which had grown to be the headquarters
of our regional business network, changed its name to
Chin Leong (CLP) Corporation Pte Ltd and adopted a new
corporate logo in 1990 to signify the multi-directional
scope of our products and services.
As we celebrated the 50th Golden Anniversary of our
business in 1997, our quality management system was
also given due recognition with the attainment of the
ISO 9002 certification.
We remained alert to opportunities for the profitable
diversification of our business, with the establishment
of the Leather Chemicals business unit in 1992 and the
Waste & Cooling Water Treatment business unit in
2001. Strategic investments has also been made in other
areas, such as enzyme chemicals and manufacturing of
etchant chemicals used in the photo chemical machining
(PCM) process.
In 2002, our diversified portfolio underwent strategic
streamlining with the establishment of a new company,
CLP International Pte Ltd, to act as an intermediate
holding company for the group's core businesses in Singapore
and the region.
The story continues...
From its humble beginnings as a sole proprietorship,
the total turnover of the CLP group is now in excess
of S$l00 million. CLP has remained focused on the need
to adapt to the changes in the market place and the
latest joint venture with our Spanish partner, Colorantes
Industriales S.A., is testimonial to our vision to excel
via strategic partnerships.
As the global economy continues to evolve, the next
era of growth promises to be no less daunting than the
first. However, with a firm commitment to product quality
and a proven track record of meeting clients' expectations,
CLP is ready for the challenges ahead.
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back to The CLP Story part I
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